E-Commerce Marketing Internship

You will be responsible for driving growth through various digital marketing channels, including Facebook, Amazon, Google Ads, and performance marketing initiatives. You will play a crucial role in expanding our brand presence, optimizing campaigns, and maximizing ROI.

Key Responsibilities:
1. Manage and optimize Facebook advertising campaigns to target relevant audiences, increase engagement, and drive conversions.
2. Oversee Amazon advertising efforts, including sponsored products, sponsored brands, and display ads, to enhance product visibility and sales on the platform.
3. Create and manage Google Ads campaigns across search, display, and shopping networks. Implement performance marketing tactics such as PPC, SEM, and retargeting to reach potential customers at various stages of the purchasing funnel and drive measurable results.
4. Analyze campaign performance metrics, conduct A/B testing, and generate actionable insights to continuously optimize marketing strategies and improve ROI.
5. Collaborate with the creative team to develop compelling ad creatives, landing pages, and promotional materials that resonate with target audiences and drive engagement.
6. Monitor the competitive landscape and market trends to identify opportunities for growth and differentiation in the pet care industry.

Qualifications:
1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. Proven experience in digital marketing, with a focus on e-commerce and performance-driven campaigns.
3. Proficiency in managing Facebook Ads Manager, Amazon Seller Central, Google Ads, and other digital advertising platforms.
4. Strong analytical skills and the ability to interpret data to drive informed marketing decisions.
5. Proficient in MS Excel.

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